Matrix Opti Smooth Permanent straightening

As an award winning educators for Yorkshire and the UK, we deliver the training to salons who specialise in the MATRIX OPTI SMOOTH permanent straightening system.Curly, Frizzy and unruly hair can be permanently straightened, relaxed and tamed down.
A full consultation is needed before we carry out this service, we take into account the condition, strength and texture of hair and complete a strand test.
This is a life changing experience. We love to see the smile on our clients faces when the service is complete, when they see how easy it is to make their hair look fabulous. We ask for a 50% deposit when booking this service.

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What our customers are saying about our permanent hair straightening
  • Donna worked wonders with my hair and the results were better than I had even hoped for. I thought my frizzy hair was beyond hope as I have never been able to do anything with it. Cant thank you enough.–Toni, Hessle

  • Thrilled with what FeMale ego have done for me and my hair over the years. Even though the salon is often busy nothing is is ever rushed and the staff always take their time to discuss what I want and the options they can offer.–Clair P

  • Wish I knew about the semi permanent straightening years ago. In no longer drying it out everyday with straightener. A real godsend.–Vicky